May 23, 2017, 02:13:28 AM

Author Topic: UGH... self-promotion  (Read 3539 times)

Offline Lordoftheword

Re: UGH... self-promotion
« Reply #75 on: February 17, 2017, 02:23:03 PM »
Thanks @Eclipse. Some good stuff there!

I would also highly recommend listening to the Writing Excuses podcast with Brandon Sanderson and Co. The last season on genre writing was absolutely fantastic and has really helped me iron out some of the issues I was having with my current WIP. They also have some tips on self-promotion and regularly interview publishers and editors, so there's a lot of material there for everyone currently on the road to published authordom  :)
Author of Tournament of Hearts: The Librarian Gladiator.
Check out my embarrassing misadventures @ www.dustindoes.com

Offline Eli_Freysson

Re: UGH... self-promotion
« Reply #76 on: March 30, 2017, 09:54:56 PM »
So... does anyone here do author newsletters?

I'm trying to dig my out out of my hopelessness regarding my writing career, and actually ventured onto the Goodreads forums and asked for advice. Some wonderful mod deleted the thread, but one woman I managed to stay in contact with, due to remembering her name, linked me to a blog post about newsletters:

https://janefriedman.com/email-newsletters-for-authors/

I was slightly hopeful for a little bit, but after reading through it became evident that those require you to have some sort of social media presence. You need some way to reach out to people and get them interested in what you're doing, and you need the passion and dedication to do this regularly. I don't have those. I've tried to blog, and I consistently have nothing to say to strangers on the internet.

It seems that no matter what option I look at, it all requires me to engage in a way I just can't.
I'll notify your next of kin... that you sucked!

Offline Not Lu

Re: UGH... self-promotion
« Reply #77 on: March 31, 2017, 04:43:28 PM »
So... does anyone here do author newsletters?

I'm trying to dig my out out of my hopelessness regarding my writing career, and actually ventured onto the Goodreads forums and asked for advice. Some wonderful mod deleted the thread, but one woman I managed to stay in contact with, due to remembering her name, linked me to a blog post about newsletters:

https://janefriedman.com/email-newsletters-for-authors/

I was slightly hopeful for a little bit, but after reading through it became evident that those require you to have some sort of social media presence. You need some way to reach out to people and get them interested in what you're doing, and you need the passion and dedication to do this regularly. I don't have those. I've tried to blog, and I consistently have nothing to say to strangers on the internet.

It seems that no matter what option I look at, it all requires me to engage in a way I just can't.

Instead of a lead generation newsletter start a "true fan" newsletter for people who have read one of your books. Put links in the back of your books that go to a signup page. In the newsletter you can talk about new characters or where the next book is going. All of that stuff you can automate with Mailchimp or other sites. Basically, you can write the content once then send it at monthly intervals starting from the date that someone signs up. You can also send announcements when you have a new book released. Or ask your newsletter subscribers to give your book a review, etc.

Once you've got a newsletter going, you can then join other fantasy authors in newsletter swaps where they all run a .99 cent or free promotion of a book at the same time. Then they email all of their subscribers at the same time. It's a free way to get a lot of people reading your book. In addition, some of them will go on to read the rest of the series and, of course, signup for your newsletter (where you keep then engaged enough to want to buy your other books).

Online abatch

Re: UGH... self-promotion
« Reply #78 on: April 21, 2017, 10:19:47 PM »
I've been promoting my first book -- the first in a now-four book series -- for four years It's all peaks and valleys, and I'm still hoping for a respectable valley floor (like, say, five books a day, for starters). But it's all about building a fan base and a collection of work.

And reminding folks that your stuff's still out there! :)

Offline Ray McCarthy

Re: UGH... self-promotion
« Reply #79 on: April 28, 2017, 11:57:31 AM »
Check Mark Coker's free eBooks on eBook publishing on Smashwords.

There is no easy answer, but Mark has some good starting points (he has self published and then created Smashwords).

Be wary of spending any money on marketing books. Maybe less than 2% of traditional publishers' authors make more than a basic minimum wage.

The main reason to write, is to write. A real income from it is a bonus. There are more reliable ways to have an income, though if you are unemployed, unemployable or retired, then you've nothing to lose spending time writing. But spending money marketing is not far divorced from buying lottery tickets (they are mostly a tax on the "poor", you are more likely to find a bag of money in the street).

Redo covers and blurbs. Check categories and keywords. Write a good interesting blog (maybe with short stories or a serial) which will help writing skills. Blog cost starts at free. I spend $100 on multiple websites with unlimited storage and traffic because I do non-book stuff too, but a hosted blog is free. Here is a blog that the author has for free with only stories.  I recommend that comments are disabled or entirely premoderated because otherwise you just get abuse. The Post Counter Wordpress add-on lets you see how many visitors per page/post  without the privacy destroying Google Analytics. I have about six blogs (different names) for different purposes.

Publishing additional books helps earlier ones. Half the sales when I released "The Masters Talent" were earlier titles in the series. Releasing additional titles is the cheapest marketing. It's free. A new release makes all the books visible as it will be on the Amazon / Smashwords* / Google Play Store home page of new releases.

[*Smashwords publish your title on Apple iBooks, Kobo, Barnes & Noble etc, do not give Amazon exclusive access. Basically every eBook retailer except Amazon and Google]

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