September 21, 2019, 04:44:34 PM

Author Topic: What are your thoughts on pricing ebooks?  (Read 1555 times)

Offline NedMarcus

What are your thoughts on pricing ebooks?
« on: January 19, 2019, 02:10:56 AM »
I'm interested in your opinions and experiences with pricing ebooks.

Do you think permafree works? Would 99c/p work instead of permafree as an introduction to your series? And what about regular prices? How much do you think we should charge for novels?

If you love reading (but don't write) fantasy, I'd love to hear your thoughts, too.

At the moment, I have a permafree novelette, the same novelette + a short story free for signing-up to my mailing list, and my first novel is priced at $4:99 (although I sometimes put it on sale). My second novel, which should be out in a couple of weeks will also be priced at $4:99.

What are your thoughts on pricing?

Offline tebakutis

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Re: What are your thoughts on pricing ebooks?
« Reply #1 on: January 19, 2019, 10:17:19 PM »
I'm interested in your opinions and experiences with pricing ebooks.

Do you think permafree works? Would 99c/p work instead of permafree as an introduction to your series? And what about regular prices? How much do you think we should charge for novels?

If you love reading (but don't write) fantasy, I'd love to hear your thoughts, too.

At the moment, I have a permafree novelette, the same novelette + a short story free for signing-up to my mailing list, and my first novel is priced at $4:99 (although I sometimes put it on sale). My second novel, which should be out in a couple of weeks will also be priced at $4:99.

What are your thoughts on pricing?

Take my experiences with a grain of salt, but here's what I've found works.

For indies, it seems like $3.99 is a reasonable price people will consider, but anything above that is a hard sell. $2.99 is an even better price and is good for a first book in a series (like, if you have a trilogy) to get people into the series and (hopefully) have them pick up the rest down the line. $2.99 is the lowest you can sell a book for on Amazon and still get the %75 percent royalty (anything below $2.99 is a %35 royalty) so most folks tend to stick at either $2.99 or $3.99.

As a permanent price, $0.99 can actually work against you in some cases, as people tend to consider $0.99 books "cheap" (it sounds odd, but basically, they assume your book is lower quality). However, $0.99 is a great price for a special. So dropping your book to $0.99 for a limited time and publishing that will generally get a lot of people to pick it up, but keeping your book permanently at $0.99 isn't the best idea (it also gives you nowhere to go for specials).

If you're doing KDP Select (in which your ebooks are ONLY sold on Amazon) make sure you *absolutely* take advantage of the specials they will let you run every 90 days - either set the first book of your trilogy free for a couple of days (Amazon will publicize it) or do a countdown where it starts free and gradually returns to full price (Amazon will also publicize it). Those will move e-books. I've only done the former (free) and when I combined it with a cheap add, I managed to move 900+ copies of my first book in four days (for free) and saw people intermittently picking up the others (either in KDP Unlimited page reads, or buying them flat out) for months after.

Hope some of this is helpful! In general, if you're just starting out as an indie, I've found going the KDP Select and KDP Unlimited route is worth it, as no one will be buying you on other services (they haven't heard of you) and the extra publication and accessibility you get (especially with KDP Unlimited, which is basically Netflix for books) is worth it when you're trying to build your name/brand.

If you are already a known author, with people who are buying your stuff, it's better to go "wide" and make your books available on as many platforms as possible, as many folks won't buy off Amazon if they can avoid it, either due to not liking their business practices or preferring other store fronts.

Offline NedMarcus

Re: What are your thoughts on pricing ebooks?
« Reply #2 on: January 20, 2019, 07:34:55 AM »
Thanks for your thoughts. I think that's a good point on permanent 99c/p books.

Actually, I go wide, and my best platform is Kobo. I'm experimenting with $4:99. I'll see how it goes, but I will reduce the price sometimes (in the next few weeks I'll probably have another sale before my next novel comes out).

Offline LordJR

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Re: What are your thoughts on pricing ebooks?
« Reply #3 on: January 22, 2019, 11:45:30 PM »
I concur that $3.99 is a good price for a novel. As for Novellas, $2.99 could work. If writing full novels, never ever offer it free unless you are getting something you can use as an author in return. Instead, write a Novella or Short Story and offer that free with details at the end leading into the novel or series. 

Offline Ryan Mueller

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Re: What are your thoughts on pricing ebooks?
« Reply #4 on: February 03, 2019, 06:23:35 AM »
I go with either $2.99 or $3.99 for my books. If I ever start to take off, I might bump that up to $4.99. Once I have multiple books out in a series, I'll drop the first book to $0.99. I'm in Kindle Unlimited, so I can't do permafree, but I can run periodic free promotions. I'll do the first book free and then discount later books in the series.

I'm also working on a boxset for all four books in my first published series. It's list price will be $9.99, but I will probably run $2.99 sales for the entire series from time to time.